“The care of Centrale Fies’ image is not the result of formalized creativity and standardized processes, but a constant reaction, a re-elaboration and a continuous relaunch of the themes, experiences and transformations to which the structure is subject on a daily basis. For the 40 years of the festival in 2020, and therefore on the occasion of the edition entitled XL, we thought of a special project: a font that summarized the mood and aesthetics of a place.
Why Goth and Metal? Because one of the possible roles of culture and art is to restore expressive freedom to iconographic codes anchored to certain imaginaries that had engulfed them.
On this important anniversary, which effectively coincides with the explosion of the festival format as we have always known it, Centrale Fies collaborates with the artist and graphic designer Dogyorke to give life to a font inspired by the research and creation processes of the visual identity of the center conducted by Virginia Sommadossi. A font that can be downloaded and used by anyone, a sign that we hope will help expand other concepts, instances and open up the visual potential of one or many images.”
CENTRALE FIES